Campaign “Christmas 2026 | Sales”

Christmas ads, ready for review

Two ad sets: three animated video ads with their own Christmas music, and seven product carousels with new Christmas photography for every card.

Audience UK women 27 to 55, broad plus retargetingGoal purchasesChristmas images 37 of 37 cards

Video ads

Each ad has a square version for feeds and a full-screen version for Stories and Reels. Meta picks the right one for each placement automatically.

Video ad 1

Merry & Berry

Meta ad “Berry Animation” · links to Berry Pink · 15 seconds with music

Square 1:1
Facebook and Instagram feeds, Explore, Marketplace, Threads

Stories and Reels 9:16
Full screen

Ad copy

Primary text: Merry & Berry at Millie Mae 🎁 Berry headbands, scarves and scrunchies, wrapped up and ready for Christmas. Gifts she'll actually wear, all in one colour story.
Headline: Shop the Berry Pink edit
Description: Free UK delivery over £30
Button: Shop now

Video ad 2

Cosy & Bright

Meta ad “Cosy Neutrals Animation” · links to Natural Tones · 15 seconds with music

Square 1:1
Facebook and Instagram feeds, Explore, Marketplace, Threads

Stories and Reels 9:16
Full screen

Ad copy

Primary text: Cosy & Bright this Christmas ❄️ Soft knits, faux fur ear muffs and creamy neutrals, the gifts that go with everything she already owns.
Headline: Shop the Natural Tones edit
Description: Free UK delivery over £30
Button: Shop now

Video ad 3

Wrap Her in Green

Meta ad “Forest Green Animation” · links to Green Tones · 15 seconds with music

Square 1:1
Facebook and Instagram feeds, Explore, Marketplace, Threads

Stories and Reels 9:16
Full screen

Ad copy

Primary text: Wrap her in green this Christmas 🎄 Checked scarves, velvet headbands and jewelled clips in the colour of the season. Easy gifting, beautifully matched.
Headline: Shop the Green Tones edit
Description: Free UK delivery over £30
Button: Shop now

Carousels

Every card has a new Christmas image made from the product photo, kept true to the product's colour, pattern and shape. Swipe each strip as it would appear in the feed.

All carousels

Carousel 1

Cosy Layers

5 cards · links to /collections/hats

Pom Pom Lounge Socks£9.95Shop now
Faux Fur Ear Muffs£12.95Shop now
Soft Knit Beret£14.95Shop now
Soft Knit Headband£9.95Shop now
Marcella Long Scarf£20.00Shop now

Ad copy

Primary text: Christmas is all about cosy layers ❄️ Berets, ear muffs, headbands and scarves to wrap up in, from fireside mornings to frosty walks. Gifts she'll wear all Winter.
Each card: Product name, price and a Shop now button
End card: Shop now, to /collections/hats

Carousel 2

Matching Winter Sets

9 cards · links to /collections/hats

Juniper Gloves - Green£12.95Shop now
Juniper Hat - Green£12.95Shop now
Juniper Scarf - Green£19.95Shop now
Nisha Wrist Warmer£9.95Shop now
Nisha Hat£12.95Shop now
Nisha Scarf£16.95Shop now
Nicole Mittens£14.95Shop now
Nicole Snood£14.95Shop now
Missy Fingerless Gloves£12.95Shop now

Ad copy

Primary text: Gifts that match, from hat to gloves 🤍 Our Juniper, Nisha and Nicole sets make Christmas gifting easy, and Missy's fingerless gloves are the perfect stocking filler.
Each card: Product name, price and a Shop now button
End card: Shop now, to /collections/hats

Carousel 3

Velvet

4 cards · links to /collections/hairbands-headbands

Velvet Scrunchie - Red£2.95Shop now
Lustre Velvet Scrunchie£4.95Shop now
Twisted Headband£11.95Shop now
Twisted Woven Hair Band£3.95Shop now

Ad copy

Primary text: Soft velvet for the party season ✨ Rich scrunchies and headbands that finish every Christmas look, from the office party to Christmas Day.
Each card: Product name, price and a Shop now button
End card: Shop now, to /collections/hairbands-headbands

Carousel 4

Ladies Socks

5 cards · links to /collections/socks

Whisper Floral Socks£5.95Shop now
Stripey Super Soft Socks£6.95Shop now
Polka Dot Socks£5.95Shop now
Petal Super Soft Socks£6.95Shop now
Lattice Super Soft Socks£6.95Shop now

Ad copy

Primary text: Stocking fillers, sorted 🧦 Florals, stripes, polka dots and lattice prints in our softest socks. The little Christmas gift everyone loves.
Each card: Product name, price and a Shop now button
End card: Shop now, to /collections/socks

Carousel 5

Snow Leopard and Faux Fur

4 cards · links to /collections/scarves

Snow Leopard Faux Fur Push Through£18.95Shop now
Snow Leopard Faux Fur Headband£12.95Shop now
Snow Leopard Faux Fur Edge Gloves£14.95Shop now
Shaggy Faux Fur Push Through£18.95Shop now

Ad copy

Primary text: Faux fur, made for Winter ✨ Our Snow Leopard edit brings soft texture and a little drama to every Christmas outfit, from push through scarves to fur-trimmed gloves.
Each card: Product name, price and a Shop now button
End card: Shop now, to /collections/scarves

Carousel 6

Sylvie Hair Collection

5 cards · links to /collections/hair-clips

Sylvie Chunky Claw Clip£8.95Shop now
Sylvie Medium Claw Clip£8.95Shop now
Sylvie Small Claw Clip£4.95Shop now
Sylvie Cuff Hair Band£5.95Shop now
Sylvie Set of 2 Hair Clips£4.95Shop now

Ad copy

Primary text: Meet Sylvie 🤍 Claw clips, a hair cuff and a clip set in marbled monochrome. The easy Christmas gift for anyone who wears her hair up.
Each card: Product name, price and a Shop now button
End card: Shop now, to /collections/hair-clips

Carousel 7

Gemstone Jewellery

5 cards · links to /collections/jewellery

Gemstone Drop Earrings£8.95Shop now
Gemstone Set of 2 Hair Clips£8.95Shop now
Lucy Gemstone Bracelet£11.95Shop now
Lucy Gemstone Necklace£18.95Shop now
Gracile Bracelet£6.95Shop now

Ad copy

Primary text: A little sparkle for the party season ✨ Gemstone earrings, bracelets, a necklace and hair clips to light up every Christmas outfit.
Each card: Product name, price and a Shop now button
End card: Shop now, to /collections/jewellery